Seems like the hot new thing to give away to make people interested in buying a particular products is a DVD player. I've seen Sports Illustrated and at least one other magazine publisher giving away a player as a promotional gift for buying a subscription. When you think about it, it's a really great marketing scheme. I mean, DVD players (the ones they give away, at least) are dirt cheap to manufacture. But I think I just saw the most ironic free DVD player giveaway yet. I saw a commercial for a satellite TV company (might've been DirecTV, but I'm not sure) offering a free DVD player as a gift for switching from cable to their service.
Basically, it's like they're saying "Get great satellite TV 24 hours a day, 7 days a week. We offer so much more interesting programming than cable. Oh, by the way, here's a free DVD player to watch stuff when there's nothing else interesting to watch." Strange....or maybe it's just me.
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